Ads on their faces to pay off their student debts. New Economy or the end of the logic?

Ross Harper, left, and Ed Moyse have sold their face to pay off their student debts.

The pair, who graduated from Selwyn College in July, came up with the idea of charging businesses to paint a different logo on their faces each day for the next year to pay off their student debts. Source: http://www.cambridge-news.co.uk/Cambridge/Face-space-duo-will-donate-days-profit-20122011.htm